This Privacy Policy explains what information Edmonton Edge collects when you use our platform, how we use it, and the choices you have. We've written this in plain language because we believe privacy policies should be easy to understand.

1. What We Collect

Information You Provide

When you sign up for Edmonton Edge, we collect:

• First name and last name
• Email address
• Phone number (used for one-time signup verification)

Information Collected Automatically

When you use the platform, we automatically collect:

• IP address
• Browser type and device information
• Pages you visit and actions you take on the platform
• Subscription status and billing history

Information From Cookies

We use cookies for two purposes:

• Essential cookies — required for the site to work (e.g. keeping you logged in). These are always active.
• Analytics cookies — help us understand how the platform is used. These only activate after you accept them via the cookie banner.

2. How We Use Your Information

We use the information we collect to:

• Provide access to the platform and its features
• Process payments and manage subscriptions
• Send transactional emails (account confirmations, password resets, billing notifications)
• Send relevant Edmonton multifamily market updates if you've opted in
• Detect and prevent fraud, abuse, and security threats
• Improve the platform based on how it's used

3. Third-Party Services

We rely on trusted third-party services to operate the platform. Each has its own privacy policy governing how they handle your data.

Service	Purpose
Netlify	Site hosting and user authentication
GoHighLevel	Customer relationship management and marketing
Twilio	One-time verification codes via SMS
Google Analytics	Anonymized usage analytics (only with your consent)
Google Sheets	Internal data storage for property and market data

We never sell your personal information to third parties.

4. Data Retention

We keep your information for as long as your account is active. If you cancel your subscription, we retain your account data so you can reactivate later. If you want your data fully deleted, contact us and we'll remove it within 30 days.

5. Your Rights

You have the right to:

• Access — request a copy of the personal data we hold about you
• Correct — update or correct your information
• Delete — request that we delete your account and associated data
• Withdraw consent — decline analytics cookies at any time by clearing your browser cookies and revisiting the site
• Export — request your data in a portable format

To exercise any of these rights, contact us at the address below.

6. Data Security

We take security seriously. All data is transmitted over encrypted connections (HTTPS). Authentication uses industry-standard JWT tokens. Access to your account data is gated and requires authentication.

7. Children's Privacy

Edmonton Edge is intended for adults involved in commercial real estate investment. We do not knowingly collect information from anyone under 18 years of age.

8. Changes to This Policy

We may update this policy from time to time. When we make material changes, we'll notify you via email or through a notice on the platform. The "Last updated" date at the top of this page reflects the most recent revision.

9. Prohibited Use — Automated Data Extraction

You may not use automated tools, scripts, bots, crawlers, or any other means to systematically access, collect, copy, or extract data from Edmonton Edge, including but not limited to property sales data, rental listings, market reports, or any other subscriber content. All data accessed through Edmonton Edge is provided solely for personal, non-commercial research and analysis by the individual subscriber. Resale, redistribution, or republication of any data obtained through Edmonton Edge is strictly prohibited. Violation of this policy may result in immediate termination of your subscription without refund.

10. Contact

If you have questions about this Privacy Policy or how your data is handled, please contact us through the contact form.